One of my favorite quotes is from one of my favorite screenwriters. William Goldman, who wrote such brilliant scripts as “The Princess Bride”, “Butch Cassidy and the Sundance Kid”, and “All the President’s Men”, among others, once summed up his opinion about the state of affairs in the film business by saying:
Nobody knows anything. Not one person in the entire motion picture field knows for a certainty what’s going to work. Every time out it’s a guess—and, if you’re lucky, an educated one.
He was talking about Hollywood’s ability (or inability) to predict which movies would be hits and which bombs. His wisdom has proven accurate over the years.* Supposedly sure things with well known commodities as subject matter and bankable stars have soiled the proverbial bed. (Think “Jungle Cruise”, for just one instance.) There are several every year, just as there are several surprise hits. All this in spite of the focus groups, market research, and billions spent on advertising.
Let me suggest that Mr. Goldman, as much as I respect him and his acerbic opinions, was an optimist by limiting his comments to the film industry. Here are a few more fields where his insight applies just as well:
- Weather forecasting
- The list goes on and on…
Go ahead. Check “predictions” about what college quarterback will be a star. (Tom Brady? No way! That’s why he was drafted in the sixth round.) Ask ten economists how to solve some financial crisis and you’ll get a dozen plans. You can’t even get doctors to agree on whether a patient has multiple sclerosis, never mind how it will progress. (They don’t even know what it is.)
Even a field such as technology where there a lot of smart people (although I spent my professional career in high-tech, I wasn’t one of them) has had its share of gaffes. Check out this curiously entertaining list. The folks making those predictions were no slouches but they still got it wrong.
This is why as a child of the 60’s (okay, Boomer) I still abide by the motto, “Question Authority”. Especially in medicine. Especially in neurology. Especially in multiple sclerosis.
Your mileage may vary.
But probably not.
*With the possible exception of the pre-Disney Pixar, which produced hit after hit after hit… etc.
[Goldman photo by Bernard Gotfryd, photographer, Public domain, via Wikimedia Commons]