Rating comedy

In my previous post, I asked the rhetorical question:

Is anyone in Hollywood doing ROI for laughs?

LaughterSince it’s clear the answer is a resounding no, I’m going to help the cause. Why curse the darkness when there are candles and matches aplenty at hand? Herewith, my method for gauging comedic value. Although I’m speaking of movies here, there’s no reason my system couldn’t be used for any comic medium, including, but not limited to, plays, audio recordings, stand-up comedy routines, and political advertising.

So how do we judge comedy? Let me introduce Rick’s First Law of Amusement Appraisal, to wit, “If people laugh, it’s funny. If they don’t, it ain’t.” It really is that simple. It’s a wonder Einstein didn’t stumble on this.

So now that we have the theoretical groundwork laid, how do we go about implementing a measurement technology? If you know your movies, you’ll realize that a similar process has already been developed and deployed, but for a different emotional response. Think “Monsters, Inc.” but with laughter instead of screams. That’s right, we have Pixar create a device for measuring response to humor rather than fear. Hey, they’ve already figured out how to make consistently good and popular films. This should be a breeze… if Disney doesn’t screw it up.

In fact, I’ll give them a head start by quantifying a selection of laughter responses. I can imagine assigning to each a point score.

  • Hah! A simple laugh is good, worth a point.
  • A snort is the next level of laughter. A good snort, depending on volume and duration, could net two or three points. A bonus would be allotted if mucus were involved.
  • Salivary discharge is also worthy of an increased score.
  • Like any other laugh that involves bodily fluids, peeing one’s pants is a major coup in the humor department. Point allotment could be affected, however, by age and gender of the subject.
  • “I laughed till I cried” isn’t just an expression, it’s an apt description of a truly impressive fit of hilarity. Score up to a dozen bonus points in this case.
  • In some instances of uncontrollable merriment, it’s not unusual for the subject’s ability to breath to be suspended temporarily. This is rare enough to warrant a huge award of points. A problem arises when this condition lasts too long, resulting in…
  • Death. Laughing unto death is the ultimate funny. However, surely even Hollywood producers can see the down side of this result: No repeat ticket sales, the bread and butter of the blockbuster. Therefore, if this level is reached, all points are lost and the movie must be rewritten, preferably by the writer of “Mortdecai” to ensure the humor is completely wrung out of the script.

There are probably more variations to consider. Dick van Dyke (as the character Bert) delineates a fine variety as he sings, “I Love to Laugh” in “Mary Poppins”.

There. I’ve given the PTB (Powers That Be) a ripping head start. A little due diligence on their part will spare us any future debacles of the “Mortdecai” variety.

You’re welcome.


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Worst movie ever?

mortdecaiThere’s no way of judging what is truly the worst movie ever. We should immediately dispense with those that have no pretensions. “Plan 9 from Outer Space”, “Octaman”, “Reefer Madness”, as well as any title followed by a number should be automatically eliminated from consideration for this contemptible compendium.

That leaves us with such classics as “Gigli”, “Ishtar”, “Heaven’s Gate”, “Battlefield Earth”, and their ilk, movies that someone, somewhere must have believed had redeeming qualities. They were wrong. Wikipedia has a pretty good list of such beasts.

It’s time to add one more to the list: “Mortdecai”. It baffles me how a movie with such quality contributors could be so wretched. It’s a comedy without a single laugh, just a series of lame gags unrelated to the supposedly sacrosanct “spine of the story”, most repeated ad nauseum, just in case you missed them the first six times.

From what I’ve read, the blame for this fiasco should be laid at the feet of Johnny Depp, whose career has gone from brilliant actor to something marginally more impressive than sideshow freak. His returns at the box office have taken a similar tailspin. Deservedly so.

The next night, I watched a dime-a-dozen made-for-TV romcom that was infinitely more enjoyable. Unlike Mortdecai, this one actually had a few laughs in it. With probably 1/100th the budget. Is anyone in Hollywood doing ROI for laughs?

Funny thing about this is that it’s relatively easy to determine whether a comedy works or not. Show it to an audience and listen. Is anyone laughing? If not, the movie stinks. (Sadly, there’s no similar litmus test available for dramas, save the rare tear-jerker during which you can count sniffles. That measure is skewed during cold season, however.)

I cannot imagine an audience watching (more accurately, “enduring”) this drivel and laughing. Perhaps the test screeners mistook groans of pain for guffaws of pleasure. I can think of no other explanation.

Lesson learned: It is possible to see a movie for free and still pay too much.

Consider yourself warned.