Dissection of a support response

At one time or another, most of us have to send a support request to our favorite online service, technology supplier, or website. Upon receiving a less-than-helpful response from one company this week, I realized most of these messages follow a very specific template, probably generated by (God help us) AI. Here’s one I’ve broken down for your reading pleasure. There’s no pleasure (or help) in receiving one of these inane replies, so enjoy this one.

[meaningless polite greeting]
Good morning,

[Obnoxious and totally disingenuous expression of empathy. The question is, do you “completely understand” how frustrating it is to get this phony automated response to every question I send? Let me tell you about “frustrating”, robo-responder!]
I hope this message finds you well. I’m truly sorry to hear that you’re experiencing difficulties accessing our services online—I completely understand how frustrating that can be, and I appreciate you bringing it to our attention.

[Acknowledgment of problem with no hope of resolution]
At the moment, we are aware of a known issue affecting [some people and/or platforms unrelated to what you described in your question], which is causing the problem you are experiencing. [No, you obviously aren’t aware because that isn’t the problem I’m experiencing.] preventing some users from using our site. Our technology team is actively working on a resolution, and we sincerely apologize [I think we’ve already established how sorry you are, in every sense of the word.] for the inconvenience this may be causing.

[insanely complex and/or inconvenient workaround, plus buy stuff to get the other stuff working that you already paid for]
Please perform the following steps:

  1. Refer to our FAQ.
  2. Clear your browser’s cache, temporary files, and cookies.
  3. Disable any pop-up blockers.
  4. Ensure your browser is set to accept cookies.
  5. Close all browser windows and restart with a fresh session.
  6. If the issue persists, try accessing the site using a different browser.
  7. If the problem still persists, reformat your disk and rebuild your entire operating system.
  8. If the problem still doesn’t go away, sacrifice a chicken, do an app-fixing dance, renew your subscription to GeekSquad, pick up your missed package at FedEx, buy some “enhancement” meds, and send $10,000 to Nigeria.
  9. Read those FAQs again.

Or:

  1. Install our app.
  2. Uninstall our app.
  3. Restart your phone.
  4. Reinstall the app from your app store.
  5. Buy an extended warranty from us.
  6. Buy, install, and uninstall the app a few more times for good measure.
  7. Have you read the FAQs?

[Acknowledgment of problem with no promise of resolution]
Once you’ve tried these steps [which no one in their right mind will do because it would take a few years and set them back a few more], please reply to this email and let us know if the issue has been resolved. [We know you won’t do them and that will keep you from bothering us again, which is actually the point of all this.] If not, it would be very helpful if you could include a screenshot, the versions of every piece of software on your computer, your mother’s maiden name, and a urine sample so we can investigate further.

[Further disingenuous pablum to try to pacify you]
Thank you again for your patience and understanding. We’re here to help and will do everything we can [everything except fix the problem, that is] to get this resolved as quickly as possible [or get rid of you any way we can].

[Meaningless but affable signoff]
Warm regards,

[Insert foreign or fabricated Anglo-sounding name.]

Better yet, just take Dogbert’s tech support advice, “Shut up and reboot.”

New rating: BA

Previously, I wrote a post about new MPAA ratings that need to be introduced for the protection of the viewing public. There are plenty more where those came from. Today, I’d like to introduce one:

This one isn’t aimed at viewers but rather at the lazy and imagination-bankrupt producers of much of the dreck that passes for movie releases these days. (Thank goodness the “colorization” rage suffered a rapid demise.)

Fine. I get it. You want to produce sure money makers so you revive or piggyback on successful movies of the past. (We’ll ignore that fact that it doesn’t work.) It used to be that they at least had the decency to (1) wait a few decades to remake a movie and (2) stay away from classic films that have stood the test of time.

No more.

A popular movie stands a good chance of generating a reboot every ten years or so. (A remake of “Memento”, only 16 years old, is being developed.) And sequels? They flow like pee from a race horse. With much the same value. (There’s a sequel to “Mary Poppins” coming. Sacrilege.) No big deal. Crap is crap and we’ve come to expect it from Hollywood in large steaming heaps.

But “Ben Hur”?!?! Were they serious? It’s not enough that they put Morgan Freeman in dreadlocks. This is a movie that should never even have been considered for a remake or sequel. (If it had made money, the sequel would have been a lock.) Back in 1998, Gus Van Sant must have been psycho to remake Hitchcock’s classic. (From the “those who don’t know history are condemned to repeat it” department: Michael Bay, of all people, wants to remake “The Birds”. Make it go away!!!)

The good news is that both of those films were box office disasters. And rightly so. Those two films, along with a lot more, should have been rated Back Away, Off Limits, Don’t Touch, Hands Off. Anything to keep producers’ grubby and greedy little mitts off the Good Stuff.

Here’s a short list of a few films that beg for the BA rating:

  • Casablanca
  • Gone with the Wind
  • 2001: A Space Odyssey
  • Singing in the Rain
  • City Lights

…along with probably every film in the AFI’s top 100. There should be serious penalties for violating this rating, above and beyond the deserved scorn and likely financial loss.

There’s plenty of stuff in the can that are legitimate candidates for remakes. Here are a few I would like to see:

  • It Happens Every Spring – Fun baseball story rife for new humor and technology.
  • I’d Rather Be Rich – Wonderful 1964 screwball romcom, hysterical but badly dated. It’s actually a remake of 1941’s “It Started with Eve”. Time for a new one.
  • On the Town – Great Broadway musical hacked by censors into an uneven movie. Remake from the original stage version.

Do you have any candidates for either list?